Another group then drank either a Cabernet Sauvignon or a Chardonnay while the previous music played.
A third control group drank the wine but without any music being played.
The second group were asked to categorise the wines they tasted into the same categories that the music group categorised the wine. The music was on in the backgound. When the second group listened to Carmina Burana while drinking Cabernet Sauvignon most described the wine as being 'powerful and heavy' but when drinking the same wine with Just Can't Get Enough they described it as 'zingy and refreshing'.
The control group raated the wines entirely different.
This makes me wonder if The Prowse Boy's will serve up wine at their concerts.
The concert-goers will form different impressions of the wines depending on what music is played.
This probably won't be a bad thing though as the wines served up will probably benefit from a bit of enhamcement so that the $7.00 Pak n Save special chardonnay will variously taste 'elegant and refined' or 'funky and high spirited' depending on the song.